5 ways to monetize your content and get paid for what you create
Want to make money doing what you love? Well, I’ve got good news for you. You can earn a living — even a fortune — if you produce great content and are determined to get it out there.
It won’t happen overnight, but it can happen — so what are you waiting for? Check out our monetization tips below. You might the key to giving up the day job and doing what you love full-time.
1. Subscriber-Only Content
Never underestimate your worth. If people like what you do, you’ll be surprised how many would pay for it — assuming you price it appropriately, of course.
Offering premium content to paying customers is an excellent way of complementing what you already do for free. You could offer bonus content, access to a discord group, tutorials, or even live chat sessions where you answer questions. The possibilities are endless.
Take Patreon, for example, where you can offer subscription packages in return for whatever you like. One of the biggest earners is the Chapo Trap House podcast. It makes over $160,000 a month from a monthly subscription fee of just $5 to access “premium” episodes.
Patreon takes between 5% to 12% of your monthly earnings depending on the package you choose, but the bigger their cut, the more support, analytics, and add-ons you get.
You can always save a little money by cutting out the middleman and solicit on your site instead, but there is a certain legitimacy in being associated with a recognized name.
2. Sponsored content
This is a decent money-spinner but can be inaccessible unless you have a high number of subscribers or followers.
To attract sponsorship opportunities, you need to be visible. You need to be on all social channels, releasing new content, and promoting your work as often as possible.
You need to do your homework. Research companies that align with your content. Pitch them your ideas and see what bites. Alternatively, set up a sponsorship page on your site to let companies know that you’re open to offers.
You should also register on an influencer tracking database so sponsors can find you. One of the most popular is Heepsy, which lists 7 million influencers and their key demographic and engagement rates. However, you need 5,000 followers to qualify.
Finally, check out the top earners to see what you can emulate. What were their most successful campaigns? Who have they produced content for? And so on.
3. Affiliate programs
Affiliate programs pay you when someone clicks your link. In that sense, the payout is faster — you’re not sitting there for somebody to reach out to you, or worrying that you don’t have enough followers. Of course, it pays to have as big an audience as possible, so you can reach more people and have a better chance of converting, but most programs are open to everyone.
Anybody can join our Affiliate Program and everyone gets paid well for their efforts. For every person who signs up and deposits following your referral, you get $20 and they get $10, plus you earn 20% of their Flex interest. It’s a great place for rookies to start and for veterans to cash in.
4. Ad revenue
Advertising is one of the simplest ways of monetizing your content. However, to do this on your own, you’d need to build relationships with businesses yourself. Google’s AdSense gets around this problem and is very easy to set up.
You get to choose which ads run and where you want them to appear, so there is some creative control available. The money you make depends on how much traffic your site gets and how many people click on the ads. While this is variable, some estimates claim you need about 2,000 visitors per day to make $100 per day.
AdSense also works if you’re a YouTuber, though the requirements and rewards are slightly different. To insert ads into your videos, you need at least 1,000 channel subscribers and 4,000 hours of watch time over the last year. Your earnings are again linked to the number of people who watch the adverts, but on average, you’re looking at $18 per 1,000 views.
5. Merchandising / Endorsements
When you’ve made a name for yourself, one area to explore is selling your own merchandise. If you’re a YouTuber, Sellfy is a useful tool that’ll estimate how much you can make from both ads and merchandise.
Printify’s research found that clothing, especially t-shirts and hoodies, were the most popular items to sell. They found that if you have an identifying feature, such as a logo or a catchphrase you often use, you can put it on your merchandise and the items will sell well.
You have many options but it all depends on what you’re comfortable with and how much you want to make. Affiliate programs are a great starting point as there’s no minimum audience required, and as you start to gain popularity, you can forge lucrative partnerships with businesses and sponsors.
On the other hand, you may want to go with more passive income and set up ads. Whatever you decide, we recommend trying many different ways of monetizing your content until you find the one that works. Good luck!
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